Smart business requires knowledge of ROI. Do you know yours?

We help you make marketing budget decisions based on fact, not conjecture.


Why is Calculating marketing ROI important?

Understanding your return on investment when it comes to your marketing efforts can make a big difference in how much new business you generate and at what price.

Your goal is to acquire new patients and there are many ways this can be accomplished and at many price levels. The question is which will bring you the best possible result for the least amount of investment? To answer this question you will need to understand a few important factors about your business:

  • How much do I spend on each type of marketing for my practice (direct mail, web seo, pay-per-click, newspaper, YellowPages, etc..)
  • How many actual verifiable patients does each one of my marketing methods generate
  • What is the approximate value of each patient to my practice?
  • What is my ROI on each method of marketing?

Answering the above can be difficult which is why we have created advanced tracking & reporting systems that will help you extract this information and allow you to focus your marketing on methods that actually work.

ROI Estimate Calculator:

This calculator will provide an estimated ROI, cost per acquired patient, and time to recover monthly marketing expenses.

If you plan to sign up for PPC services, enter the Monthly PPC Management Cost. Our Tier 1 Management fee is $475.00, Tier 2 is $725.00, and Tier 3 is $925.00. Service details can be found on our PPC Service and PPC Pricing pages.

The PPC Budget is the amount of money you will spend on purchasing PPC Campaign clicks per month. The budget required for a successful campaign depends on your region, amount of direct competitors, and other factors. Generally, a small practice can see success with $1,000 per month, a mid-sized practice usually with $1,500 to $2,000 and large high-volume practices spend upwards of $5,000 per month.

If you plan to sign up for Search Engine Optimization (SEO) services, enter the monthly cost you will be paying for your SEO campaign. Our Tier 1 SEO fee is $725.00, Tier 2 is $925.00, and Tier 3 is $1,225.00. Service details can be found on our SEO Service and SEO Pricing pages.

This is the estimated amount of new patients you will acquire each month via online marketing. Keep in mind that we are one of the only marketing companies that utilize advanced tracking technologies to provide our clients with verified patient acquisition numbers and ROI reporting. On average, we bring our clients between 8 and 30 patients per month via Tier 1 and 2 PPC Services with PPC Budgets of $1,000 to $2,000. SEO campaigns at the Tier 1 and 2 can bring an additional 8 to 30 patients per month.

The Patient Value is an estimated average value of a patient in your practice. Industry experts estimate that for the average practice, this value is approximately $1,000. As a business owner, you probably know this number or at least have an idea of what this number is for your particular practice. There are many ways to calculate this value and a rough estimate can be calculated by subtracting your annual expenses from your income for a given year then divide the result by the number of acquired patients acquired that year. A more accurate estimate can be calculated using a more sophisticated formula and we recommend using the Customer Lifetime Value Calculator hosted at the Harvard Business School web site as it factors in additional variables to further improve the result.