Frequently Asked Questions

If you have a question not addressed here, contact us and we would be happy to answer you.

Questions?

General Questions & Answers

PPC / Pay Per Click

SEO / Search Engine Optimization

Social Media Marketing Questions

Billing Questions & Answers

General Questions & Answers

Would you provide a free consultation and an assessment of my web site?

Absolutely. In our initial consultation with you we will determine your specific needs and goals that you would like to achieve, which will be unique to your dental practice. During this time we will also assess your web site which will allow us to determine what services will better suit you goals and your budget.

How will I know that your marketing efforts are working?

Our tracking systems are designed to track the flow of leads to your practice down to the patient acquisition level. This allows us to provide reporting that shows you exactly where your patients originate, be it telephone, email, or direct mail. This gives you a clear understanding of what marketing efforts are working and isolate or reconsider those that need improvement.

Am I locked into a long term contract when I sign up with your services?

No, not at all. In fact, you may cancel anytime and without any cancellation fees or other nonsense. Pay Per Click campaign management and Search Engine Optimization require systematic continuous changes to keep pace with your competitors, to secure and retain valuable, traffic-producing positions, while taking into account and acting when search engines change their indexing of internet pages. Our methodology works because unlike other marketing companies, our success can be measured in numbers that you can verify. We use sophisticated tracking technologies and have some very talented people on our team and that is the reason why our clients choose to stay with us. We believe in earning your long term business by providing you with our best service and not with long term binding contracts.

What is the difference between Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC)?

Please visit our Service Selection Guide for detailed information about the differences between SEO and PPC advertising.

What is the reasonable amount my dental practice should spend on online marketing services?

It will vary. It is really not how much you spend; it is more about the results that you want to obtain and how many new patients you want to attract. Please review our Marketing Packages & Pricing page for more information.

What kind of reporting will I receive from you?

Unlike other SEO companies, our results are 100% related to the successful establishment of a patient. We do not generalize successful conversion as actual clients. We do not simply state that our SEO activities created a visitor that converted to a patient. We directly relate the establishment of a patient directly to our marketing efforts using our systems and the latest technology. Our reporting is based on the total amount you spend on your campaign(s) divided by the number of clients you receive. This is the basis of our reporting concepts and we even go further in most cases to help our clients better understand their marketing ROI. We are not simply giving an amount of traffic, related or unrelated, that comes to your web site and contacts you. We clearly emphasize relevant traffic that converts to actual new business for you and we provide reporting based on this.

PPC / Pay Per Click

What is PPC?

Pay-per-click (PPC) advertising in short is a placement of a keyword specific ad on a search results page of a search engine. An advertiser pays an agreed upon amount (a bid) only when a visitor clicks on the ad, which is well defined in the term itself – pay-per-click. It has an enormous potential in increasing your online presence and bringing more targeted traffic to your web site.

When can I expect to see results from my Pay-Per-Click advertising campaign?

Pay-Per-Click advertising should generate traffic to your web site almost immediately. Pay-Per-Click advertising allows us to place your advertisement at the top of the search results immediately and therefore should create activity right away.

What are the most popular search engines and do they all offer Pay-Per-Click advertising?

Google is the most popular Pay-Per-Click search engine and offers a Pay-Per-Click advertising program called AdWords. Yahoo!, MSN Live, and Ask are the next most popular search engines. There are also a large number of other search engines and they all offer Pay-Per-Click advertising options.

Why do you have Pay-Per-Click set up fee?

Our set up fee includes the work involved in preparing your campaign. Visit our Pay Per Click service page for detailed information on what is involved in creating and managing your PPC Campaign.

If my marketing budget is limited, can I choose only your Pay-Per-Click services?

Absolutely. Pay-Per-Click is one of many options available to help market your web site. New web sites or web sites that require a high volume of activity would benefit from Pay-Per-Click ad campaigns. A limited budget should not hold you back. With PPC advertising we select the budget available to you and this amount will not be exceeded from month to month.

SEO / Search Engine Optimization

What is SEO?

The acronym “SEO” stands for Search Engine Optimization. SEO is an ever changing process that involves the practice of driving relevant traffic to your web site as a result of a user typing a keyword query into any given search engine. SEO is a solution to significantly increase organic traffic and optimize your web site for continued growth.

I have a nice web site. Why would I need to use your SEO services?

Do you know exactly how much profit you make from your online marketing efforts and are you satisfied with your ROI? If you cannot answer this question with a smile on your face, then it is probably worth your while to see how our services can benefit your business.

Do I really need to optimize my site?

The whole point of having a web site is for it to be seen. Optimization therefore is necessary and of great value in the pursuit of attracting relevant traffic to your web site.

Why does SEO require monthly maintenance or ongoing service?

Monthly maintenance or ongoing service is one of several options available. The monthly maintenance is beneficial to build long term sustained relevant free traffic to your web site. One time payment options do not fulfill the same results in the long run. One time payment options originally rank virtually identically to monthly maintenance options, but the ranking will decline in time if not supported by ongoing maintenance.

When do I start to see noticeable results from SEO campaign?

It depends on a number of factors. Is your web site already active? Has it been around for one, two, five years or is it a brand new web site? Older web sites generally require more modernization, while new web sites require time to truly embed themselves fully and actively into the varied search engines.

Can you guarantee first page results, preferably first page position?

For sponsored PPC placement, yes. For natural organic placement, no (although we have a great success rate). If anyone guarantees you a number one ranking for any keyword – beware! The possibility of being number one depends on many factors such as search engines changing their internal algorithms, the number of competitors in your market, the keywords selected, the addition of new competitors in your market place and most of all your web site and its overall level of optimization. Companies that guarantee first place results usually use fancy word play and place a disclaimer such as "for sponsored results only" (PPC) in their contracts. This is misleading because whereas SEO requires carefully planned, research-based changes to your web site, as well as a host of other work, in PPC, getting a number one position simply requires you bid a higher amount than your competitor. The reason you would hire someone to manage your PPC campaign is because through research and strategy, a very experienced expert can provide you with very cost effective advertising. Unlike most companies, we take it even further by helping you understand your return on investment each and every month.

Social Media Marketing

What is Social Media Marketing?

Social media marketing platform uses social networks and online communities such as MySpace, Facebook, LinkedIn, Flickr, YouTube and many others, to generate exposure of your business, service or product that, in turn, increases targeted traffic to your web site and sale growth.

How can Twitter attract more traffic to my web site?

In each “tweet”, a message that you send via this application, you also would include a link to your web site. If your tweet is interesting enough, a potential patient might click on the link and visit your web site.

How can Facebook promote my dental practice?

You can easily set up a Facebook page to promote you dental practice. On the Facebook's fan page you can set up several tabs with information about your practice, your staff and you contact information. You can also share some pictures, videos and testimonials from your patients, as well as send messages with valuable information that you might want to share with you patients. You can also synchronize Facebook with Twitter so that both applications send similar messages.

Billing Questions & Answers

What if I want to cancel my service?

You may cancel any or all services with us at anytime and without any cancellation fees. Our clients stay with us because our services bring profit to their business. If you feel that your current situation requires that you need to cancel your services, please contact us and we will do our best to accommodate you and help you with any questions you may have moving forward..

What is your billing cycle?

We prefer to bill our clients on the first of the month. However, we will be more than happy to accommodate your specific need.

How do I get invoiced and what are my payment options?

After the initial interview with us and selecting an appropriate service package, we will set up your account. Our billing system allows us to invoice you via email. You have options to make your payment either via PayPal or via credit card. You will also be provided with a password and will be able to log in into your account and see all invoices and payments at any time.